Sales Analyst

Sales Analyst

As our Sales Analyst you bring clarity to how our sales perform and why. You work closely with the Head of Sales and support paid performance, CRM, B2B and the overall commercial sales plan. You are the analyst who explains movements and provides direction for optimization.

You analyze campaign performance across paid channels, market performance, conversion and margin impact. You evaluate how performance pressure affects GM1, return rate and EBITDA. You build quick decision material and deep dives that teams can act on.

You bring your own ideas, flag deviations and help teams understand how their channel actions affect the whole commercial picture. This role has a clear mandate in data and insights, not in financial steering.

Key Responsibilities

• Campaign and funnel analysis across paid channels
• Market performance tracking with focus on GM1, return rate and EBITDA
• Weekly insights for the Sales organisation
• Ad hoc analysis on demand from the Head of Sales
• Deep dives on channels and product areas with performance challenges
• Support reallocation and optimisation between channels based on insights
• Preparation and input for budget follow ups

Your KPI framework

GMV, Net Sales, Return Rate, GM1, EBITDA, CoS, product performance, channel performance, market performance, content to sales funnel

Your tools

• Looker Studio
• Tableau
• GA4
• G sheets

Your Past & Your Skills

• 2+ years of experience in a similar role
• Degree or equivalent education in Sales, Data, or Economics
• Comfortable with dashboards, data interpretation and presenting conclusions
• You are motivated by understanding cause and effect
• You are commercially oriented and see connections between channel actions and commercial outcomes
• You know how to prioritize and deliver insights that can be acted on
• You communicate clearly and always keep the business goal in focus

What We Offer

• Global environment
• Personal and professional development
• Freedom to add value/make a difference
• Hybrid Remote policy
• A number of voluntary benefits

Interested in learning more about NA-KD, our culture, colleagues, and benefits? Visit our career site here

Does this sound like an opportunity for you?

To submit your application, simply click the "Apply for this job" button below. Please provide your full application in English, including your CV and responses to a few background questions.

We encourage early applications as we follow a continuous selection process. This means we may close the recruitment before the final application day. Don't hesitate to submit your application promptly – we look forward to hearing from you

Application deadline: 6/1-2026

Start Date: ASAP

Location: Gothenburg HQ, Sweden

Others: This is a full time permanent employment, with an initial probation period of six months

About NA-KD

We believe in the power of creativity, ambition, and bold ideas. Inspiration drives everything we do, from shaping the future of fashion to telling stories that resonate and creating an environment where people can grow.

Being fast, social, and connected guides how we work, collaborate, and challenge norms together. At NA-KD, you are encouraged to make an impact. We explore new ways of working, push boundaries, and learn from experience, driven by passion, curiosity, and the excitement of what's next.

Our Commitment to Diversity

NA-KD is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.