Digital Marketing Strategy Leader

6 hours ago


Stockholm, Stockholm, Sweden Hemnet Full time
About Hemnet

Hemnet is Sweden's most popular property platform, with over 40 million monthly visits. Our mission is to connect every seller with every buyer, empowering buyers to discover every home for sale and enabling real estate agents to match seamlessly with sellers.

Job Description

We are seeking a highly experienced Head of Digital Marketing to lead and develop our digital marketing strategy, focusing on our B2C offering (sellers and buyers). This role will play a crucial part in driving customer growth, engagement, and loyalty across all digital channels.

Main Responsibilities
  • Develop and execute a data-driven, customer-centric digital marketing strategy that aligns with Hemnet's overall business objectives and drives sustainable, long-term growth.
  • Lead the strategic direction and roadmap for all digital marketing activities, including performance marketing, CRM, social media, and product marketing.
  • Establish and monitor key performance indicators (KPIs) across all channels, analyze data, and translate insights into actionable strategies to optimize marketing performance and ROI.
  • Drive innovation and experimentation within the digital marketing function, exploring new technologies, channels, and approaches to stay ahead of the curve and maintain a competitive advantage.
  • Build and lead a high-performing, cross-functional team of digital marketing professionals, fostering a culture of collaboration, innovation, and continuous learning.
  • Collaborate closely with senior leadership across the organisation, providing strategic input and guidance on key business decisions and initiatives.
Requirements
  • Minimum 5 years of experience leading and managing high-performing digital marketing teams in a digital environment.
  • Proven track record of success in leading and managing high-performing digital marketing teams.
  • Deep understanding of digital marketing principles and best practices across all channels.
  • Strong analytical and data-driven decision-making skills.
  • Experience with CRM platforms, marketing automation tools, and data analytics tools.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong leadership, mentorship, and team-building abilities.
A Hybrid Way of Working

Our vibrant office in central Stockholm is the hub of our collaboration and culture, providing a lively space that fosters team spirit. We come together in the office three days a week, with two flexible remote days.



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