Marketing and PR Strategist

9 hours ago


Stockholm, Stockholm, Sweden The Swatch Group (Nordic) AB Full time

About the Role: We are seeking a highly motivated and experienced marketing professional to join our team as a PR & Marketing Manager for Swatch. As a key member of our marketing team, you will play a critical role in developing and implementing marketing strategies that drive business growth and enhance brand presence.

Key Accountabilities:

  • Develop and execute comprehensive marketing plans to drive business growth and enhance brand presence
  • Build and maintain strong relationships with external stakeholders, including media, influencers, and customers
  • Collaborate with the Nordic Brand Manager for Swatch to develop and implement brand strategies
  • Oversee the development and execution of media and event strategies to activate the brand across various channels
  • Work closely with retail and stakeholders to tailor and implement localized campaigns and activations

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field
  • Proven experience in marketing and communications, preferably in the watch industry
  • Strong understanding of the Nordic markets and consumer behavior
  • Excellent communication and project management skills
  • Able to work independently and as part of a team
  • Familiarity with social media platforms and digital marketing tools


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