
Marketing and PR Strategist
9 hours ago
About the Role: We are seeking a highly motivated and experienced marketing professional to join our team as a PR & Marketing Manager for Swatch. As a key member of our marketing team, you will play a critical role in developing and implementing marketing strategies that drive business growth and enhance brand presence.
Key Accountabilities:
- Develop and execute comprehensive marketing plans to drive business growth and enhance brand presence
- Build and maintain strong relationships with external stakeholders, including media, influencers, and customers
- Collaborate with the Nordic Brand Manager for Swatch to develop and implement brand strategies
- Oversee the development and execution of media and event strategies to activate the brand across various channels
- Work closely with retail and stakeholders to tailor and implement localized campaigns and activations
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience in marketing and communications, preferably in the watch industry
- Strong understanding of the Nordic markets and consumer behavior
- Excellent communication and project management skills
- Able to work independently and as part of a team
- Familiarity with social media platforms and digital marketing tools
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