Senior Digital Transformation Lead

13 hours ago


Stockholm, Stockholm, Sweden Scandic Hotels Group Full time

At Scandic Hotels Group, we're driving a transformative journey in digitalization. With a strong track record and high momentum, we're commercially and financially stronger than ever. As our Tech Lead for MarTech, you'll play a key role in enhancing our CRM systems and Loyalty program.

As part of our Customer Journey tech department, you'll collaborate with cross-functional teams to drive customer engagement, improve loyalty initiatives, and enhance guest satisfaction. Your primary mission will be to lead and mentor team members, manage technical platforms, and ensure efficient resource allocation and prioritization.

Key Activities:

  • Develop and manage all platforms related to CRM, Loyalty, and Marketing communication to ensure a stable and efficient solution.
  • Establish and oversee an efficient organization structure to manage these platforms effectively.
  • Lead and mentor team members, promoting collaboration and engagement.
  • Work closely with business stakeholders to define requirements.
  • Ensure data accuracy, system performance, and compliance with privacy regulations.
  • Facilitate data accessibility across platforms and ensure continuous management of customer data.

Requirements:

  • Strong background in MarTech, including e-mail and performance marketing communication.
  • Proficiency in one or several CRM systems, preferably Salesforce Marketing Cloud, Adobe, and/or Microsoft Dynamics CRM.
  • Previous experience leading a team.
  • Strong technical capabilities and strategic thinking.
  • Experience working with continuous delivery methodologies.
  • Ability to effectively collaborate with business stakeholders.
  • Strong process and data competence with an understanding of business value.

Scandic is the largest Nordic hotel operator with a network of about 280 hotels with 58,000 hotel rooms in operation and under development in six countries. We are committed to Diversity & Inclusion initiatives and actively engaged in sustainability efforts.



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