Marketing Performance Analyst

24 hours ago


Stockholm, Stockholm, Sweden H&M Group - Stockholm Full time
Job Requirements
The ideal candidate will possess strong analytical skills and a passion for trend forecasting to stay ahead in the digital landscape. Key responsibilities include:
* Analyzing social media performance metrics to identify opportunities and challenges
* Developing frameworks for reporting on KPIs like reach, engagement, and audience growth to guide team decisions
* Staying updated on emerging trends in fashion and culture, offering timely insights for content development
* Scouting social media trends, topics, and viral moments for the team to act on, ensuring the brand remains relevant and innovative

Education and Experience
The successful candidate will have a degree in Marketing, Communications, or a related field and proven experience in social media analytics with a focus on performance optimization. Proficiency in using advanced analytics tools and strong organizational and project management skills are also essential.

Why Join Us?
H&M Group - Stockholm offers a dynamic and inclusive work environment with opportunities for professional growth and development. We value innovation, sustainability, and customer satisfaction and strive to empower people to take action towards a more sustainable future through fashion.

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