Head of Consumer Public Relations
2 weeks ago
Storytel is seeking a seasoned professional to lead its consumer public relations efforts. As the Head of Consumer Public Relations, you will be responsible for developing and executing a comprehensive PR strategy that drives subscriber growth, engagement, and retention. Your goal will be to establish Storytel as a leading content brand, leveraging proactive PR and launch events to maximize publicity.
This role requires a proven track record in consumer PR and leadership experience, preferably within a subscription, streaming, and/or content-driven business. You will work closely with the global Marketing organization, collaborating with regions and cross-functional teams to achieve business objectives.
Key Responsibilities:
- Develop and implement a consumer PR strategy that aligns with business objectives
- Drive PR efforts at the highest level, collaborating with regions, corporate comms, IR, internal communications, product & tech, and marketing teams
- Design and execute strategies to cultivate media relationships, engage target audiences, and boost brand awareness
- Set goals, evaluate PR effectiveness, track KPIs, report on, and analyze results
- Strategically lead consumer PR for content launches, author activations, new market launches, offers, promos, new product features, and consumer events
- Coach and manage team members to deliver against the PR strategy
- Source and manage PR agencies and third parties
Qualifications:
- Documented track record of orchestrating powerful content and product launches using PR tools
- 10+ years of experience in the PR and Communications industry
- Experience in a relevant leadership position in a consumer PR or publicity department or agency
- Experience with event management for content launches, new market launches, and awards events is highly desired
- MBA or equivalent
This is you:
- A master of strategic storytelling and narrative building as well as media relations
- A strong background in Consumer PR experience, with a proven track record of building and growing a PR function
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