Digital Transformation Analyst

3 days ago


Stockholm, Stockholm, Sweden MacGregor Black Full time

MacGregor Black is partnering with a leading fashion brand to find a Senior E-Commerce Analyst to enhance their digital presence and drive sales across global markets.

About the Role:

The Senior E-Commerce Analyst will play a pivotal role in shaping the digital strategy for a globally recognized fashion brand, harnessing the power of data to improve customer journeys and optimize conversion rates.

  1. Analyze website performance, customer behavior, and sales data to uncover insights and opportunities.
  2. Develop and monitor key performance indicators (KPIs), providing regular reports to stakeholders to support decision-making.
  3. Collaborate with cross-functional teams to optimize site performance, including conversion rate optimization (CRO) and user experience (UX).

Key Responsibilities:

  • Conduct A/B testing to evaluate the effectiveness of campaigns, site changes, and customer engagement strategies.
  • Identify trends in global and regional e-commerce markets to inform strategy and enhance competitive advantage.
  • Support the implementation of analytics tools and platforms to improve data collection and reporting processes.

What We're Looking For:

  1. Bachelor's degree in Business, Data Analytics, Marketing, or a related field.
  2. 3+ years of experience in e-commerce analytics, preferably within the fashion or retail industry.
  3. Proficiency in tools like Google Analytics, Tableau, or Power BI, and familiarity with e-commerce platforms like Shopify, Magento, or Salesforce Commerce Cloud.
  4. Strong analytical and problem-solving skills with a data-driven approach to decision-making.


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