Product Activation Strategist

1 week ago


Stockholm, Stockholm, Sweden teenage engineering Full time

About the Role

We are seeking a skilled Category Activation Specialist to join our team in Stockholm. As a key member of our commercial team, you will play a vital role in driving both commercial success and marketing activation impact across our product categories.

Your Key Responsibilities

  • Product Activation & Lifecycle Management: Design and implement activation plans for each product category, focusing on driving continuous engagement and expanding reach beyond initial launches. Work closely with sales, marketing, and product development teams to ensure products remain relevant and visible to potential new consumers.
  • Customer Engagement & Post-Purchase Strategies: Support in building post-purchase engagement programs that drive consumer loyalty, helping to nurture long-term relationships with customers through targeted content and community-building initiatives.
  • Capture Market Feedback: Act as a conduit between the market and product teams, providing actionable insights based on customer data and feedback to guide ongoing product enhancements and activation efforts.
  • Global Market Adaptation: Tailor product activation strategies to align with regional market needs, ensuring continued relevance and consumer interest across different markets.

Required Skills & Qualifications

  • A strong commercial & marketing activation mindset: Strong commercial acumen combined with a deep understanding of marketing activation strategies, as well as our product portfolio will help craft tailored and efficient campaigns.
  • Structured & hands-on: Highly organized with a practical, hands-on approach to both strategy and execution, ensuring that plans are followed through across channels.
  • Cross-functional collaboration: Excellent interpersonal skills, capable of collaborating across departments.
  • Analytical & problem-solving: Strong data-driven approach, using insights to adapt and improve product activation strategies.
  • Sales channel & region management: Experience working across multiple sales channels and regions to ensure that products are positioned effectively for long-term success.


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