
Paid Media Director
10 hours ago
The Paid Media Director will oversee the development and execution of paid media strategies to drive customer acquisition, engagement, and revenue growth. This includes:
- Collaborating with internal teams to develop compelling ad content and optimize landing pages to improve conversion rates.
- Monitoring campaign performance, making data-driven decisions to enhance ROI and achieve KPIs.
- Managing the paid media budget, ensuring efficient allocation of resources and maximizing return on investment.
Additionally, the Paid Media Director will:
- Work closely with cross-functional teams (national and international), including product marketing, sales, and customer insights, to ensure paid media strategies support broader business objectives.
- Provide guidance and mentorship to junior team members, fostering a collaborative and high-performance work environment.
The ideal candidate will have a strong understanding of digital advertising and the ability to manage and collaborate with third-party digital agencies.
Key requirements include:
- Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
- Proficient in analytics tools such as Google Analytics, Data Studio, and other performance reporting platforms.
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Media Strategy Director
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Paid Media Operations Manager
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