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Marketing Campaign Manager
10 hours ago
The Marketing Campaign Manager will be responsible for planning, executing, and optimizing paid media campaigns to drive customer acquisition, engagement, and revenue growth. This includes:
- Developing and implementing paid media strategies across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, programmatic networks, affiliates) to align with business goals.
- Creating and implementing paid media campaigns, including budget management, targeting, creative development, and A/B testing.
Additional responsibilities include:
- Regularly reviewing campaign performance, making data-driven decisions to enhance ROI and achieve KPIs.
- Providing clear direction, feedback, and expectations to agency partners, ensuring campaigns are executed effectively and within agreed-upon timelines.
The ideal candidate will have a strong background in digital marketing, with a focus on paid media in the mobile telecommunications industry. Key skills and qualifications include:
- Minimum of 4-6 years of experience in paid media management, with at least 2 years of experience managing third-party digital agencies.
- Strong understanding of the mobile telecommunications industry, including consumer behavior and digital trends.
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