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Head of Marketing Innovation
8 hours ago
EpiHelp AB is a revolutionary social community called basense, empowering user-generated reviews, crowd curation, and trustworthiness through a shared economy business model. Our mission is to enrich society by creating a space for users to generate and curate reviews on products, services, and events, fostering a culture of inspiration and collaboration.
We are seeking a visionary Chief Marketing Officer (CMO) to spearhead our B2C+B2B marketing strategy, focusing on lighthouse campaigns to drive user and ambassador growth while kick-starting revenue streams across affiliate partnerships.
Key Responsibilities
- Develop and execute lighthouse campaigns leveraging basense use cases.
- Plan and execute affiliate partnership acquisition with merchants, optimizing commercial growth.
- Drive user acquisition and retention strategies, enhancing brand visibility and market share.
- Lead influencer and ambassador acquisition, scaling our network and impact.
- Optimize monetization strategies across affiliate partnerships, maximizing efficiency and returns.
- Plan and execute branding and marketing activities, ensuring cohesive messaging and brand awareness.
- Develop market entry strategies for new regions, expanding our global reach.
- Collaborate closely with technology developers and senior management, driving cross-functional success.
Requirements
- Proven leadership experience in digital ventures, with minimum 10 years executive experience.
- Proven track record in growing influencer networks and onboarding merchants via affiliate networks.
- Success in optimizing commercial metrics, with a strong understanding of marketing and sales processes.
- Ability to navigate complex systems, with an entrepreneurial spirit and outcome-oriented mindset in startup environments.
- Passion for driving innovation and ability to develop innovative solutions.
- Global experience in remote, decentralized teams, with an educational background in marketing, business, or related fields.
- Minimum financial independence for the initial period of 3-6 months.
What We Offer
- Unique opportunity to be part of a differentiated business model.
- Enjoy a 100% remote work culture, allowing global flexibility and collaboration.
- Equity-based compensation until funding is secured, offering a sustainable and rewarding career path.
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