Head of Marketing Strategy

4 hours ago


Stockholm, Stockholm, Sweden SAAB Full time
Position Overview

The Head of Marketing Strategy will play a pivotal role in shaping Saab's marketing strategy, with a focus on NATO, EU, Sweden, and international marketing activities.

Responsibilities:
  • Develop Marketing Strategies: Create comprehensive marketing strategies that align with Saab's business objectives and drive brand awareness.
  • Lead Cross-Functional Teams: Work closely with business areas, country heads, government affairs, group business development, and sales units to develop integrated marketing plans.
  • Analyze Market Research: Collect market research and competitor analysis to inform strategic decisions and identify new opportunities within the defense industry.
  • Establish Metrics: Develop metrics to measure the success of marketing initiatives and make data-driven recommendations for continuous improvement.
  • Lead Team: Mentor a team of brand & marketing professionals, fostering a culture of creativity, innovation, and high performance.


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