Business Intelligence Analyst

2 days ago


Malmo, Skåne, Sweden Wlgroup Full time

Wlgroup is seeking a skilled Data Insights Specialist to support their Nudging Management Team within the Personalization Product Area. This team is responsible for developing and optimizing a sophisticated Nudging Framework, a tool used globally to enhance user engagement through personalized, data-driven nudges.

The Nudging Framework aims to improve customer interactions by increasing log-in rates, highlighting loyalty points, driving in-store visits, and more. The role will require close collaboration with product, engineering, and experience teams, as well as other data analysts working on personalization initiatives.

Key Responsibilities:

  • Analyze customer journeys and funnels to optimize the effectiveness of the framework.
  • Work with engineers to set up the necessary data tracking and analytics tools to monitor nudge performance.
  • Design dashboards and reports to track engagement, performance, and impact of nudges.
  • Identify trends and insights to enhance personalization strategies.

What You'll Love:

  • Hybrid work environment
  • B2B contract
  • Work-life balance
  • Opportunity to work on an exciting and impactful global project
  • Collaborative and innovative team environment


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