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2 days ago
Wlgroup is seeking a skilled Data Insights Specialist to support their Nudging Management Team within the Personalization Product Area. This team is responsible for developing and optimizing a sophisticated Nudging Framework, a tool used globally to enhance user engagement through personalized, data-driven nudges.
The Nudging Framework aims to improve customer interactions by increasing log-in rates, highlighting loyalty points, driving in-store visits, and more. The role will require close collaboration with product, engineering, and experience teams, as well as other data analysts working on personalization initiatives.
Key Responsibilities:
- Analyze customer journeys and funnels to optimize the effectiveness of the framework.
- Work with engineers to set up the necessary data tracking and analytics tools to monitor nudge performance.
- Design dashboards and reports to track engagement, performance, and impact of nudges.
- Identify trends and insights to enhance personalization strategies.
What You'll Love:
- Hybrid work environment
- B2B contract
- Work-life balance
- Opportunity to work on an exciting and impactful global project
- Collaborative and innovative team environment
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