Strategic Commercial Director
1 week ago
Role Overview: We are seeking an experienced Commercial Strategy Lead to join our team at EpiHelp AB and drive the growth of our basense platform.
Key Responsibilities:
- Commercial Growth: Develop and execute a comprehensive commercial strategy to acquire and retain users, focusing on affiliate partnerships and influencer marketing.
- User Acquisition: Design and implement user acquisition campaigns using digital marketing tools and services.
- Ambassador Programs: Lead the development and scaling of influencer and ambassador acquisition strategies to expand the platform's reach and engagement.
- Monetization Strategies: Optimize monetization strategies across affiliate partnerships, consulting services, and SaaS fees to ensure a scalable and profitable business model.
- Branding and Targeting: Develop branding and marketing activities tailored to target audiences in different regions and verticals.
- Market Expansion: Collaborate with marketing agencies and local partners to develop market entry strategies for new regions and expand the basense user and merchant base.
Requirements:
- Leadership Experience: Proven experience as an executive in commercial roles, with a focus on digital marketing, B2C and B2B business models, and scaling user-centric platforms.
- Affiliate Marketing Expertise: Experience in building and scaling direct affiliate and influencer marketing programs, with a focus on driving sales and building brand trust.
- Growth-Oriented Mindset: Demonstrated success in driving customer growth and retention in tech-driven platforms, ideally in app-based ecosystems or SaaS environments.
- Marketing and Sales Integration: Strong understanding of how marketing and sales processes intersect, with the ability to leverage both to drive commercial success.
- Entrepreneurial Spirit: A hands-on, outcome-oriented mindset with the ability to endure high-risk, high-reward startup environments.
- Global Experience: Experience working in remote, decentralized teams with a global focus, especially in high-growth, tech-driven environments.
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