
Head of Brand Communications
11 hours ago
FwB Agency, a pioneering creative agency, excels in delivering impactful marketing solutions that drive business results. As the Head of Marketing, you will spearhead our marketing efforts, leveraging your expertise to drive client success.
This role requires a seasoned marketing professional with a deep understanding of media and marketing strategy, client relationship management, and tailored solutions that deliver exceptional results.
The ideal candidate will have a strong background in media planning and execution, as well as experience in managing cross-functional teams to develop and execute marketing campaigns.
Key Responsibilities:
Marketing Strategy and Planning
- Develop and execute marketing strategies that align with client objectives, KPIs, and industry trends.
- Integrate media planning and buying into marketing strategies to optimize channel selection and maximize impact.
Media Expertise
- Develop comprehensive media strategies that include paid, earned, and owned media to amplify campaign reach and effectiveness.
- Collaborate with media partners and vendors to negotiate placements, rates, and value-added opportunities.
- Stay current on media trends, tools, and platforms to enhance client outcomes.
Client Relationship Management
- Act as the primary marketing advisor for clients, building and nurturing strong relationships.
- Presentation of marketing plans that are clear, persuasive, and aligned with client expectations.
- Proactive communication of campaign progress, results, and recommendations.
- Leadership of cross-functional teams to ensure cohesive campaign development and execution.
Performance Metrics and Reporting
- Ownership and analysis of performance metrics, with regular reporting to clients to identify opportunities for growth and optimization.
Trendspotting and Industry Expertise
- Stay up-to-date with industry trends, social media updates, and best practices to maintain a competitive edge.
Requirements:
- 6+ years of experience in marketing, preferably within a digital or creative agency.
- Strong background in media planning and execution, as well as experience in managing cross-functional teams.
- Media expertise: proven track record in media planning, buying, and optimization across platforms.
- Skills: strong project management, organizational, and communication skills, proficiency in marketing, media, and analytics tools.
- Client-centric mindset: demonstrated ability to build and maintain client relationships.
- Analytical approach: data-driven, with the ability to translate analytics into actionable insights and measurable recommendations.
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