Digital Marketing Technology Lead

12 hours ago


Stockholm, Stockholm, Sweden Safemind AB Full time

Safemind AB seeks a seasoned professional to drive the development of its marketing automation processes, leveraging technical expertise and business process understanding to design and implement effective solutions.

About the Company:

Mölnlycke Health Care is a global leader in the medtech sector, providing tools, equipment, and solutions to healthcare professionals worldwide. As part of its next level of growth, the company is accelerating its value creation, leveraging digitalisation with new technologies and data in a newly created internal digital organisation.

Key Responsibilities:
  • Customize Salesforce Marketing Cloud features to meet business needs and optimize cross-channel marketing campaigns.
  • Manage user accounts, roles, and permissions, and provide training to ensure effective use of Marketing Cloud.
  • Oversee the import and synchronization of customer data across platforms, ensuring proper handling of preferences and consent.
  • Design and implement automated marketing campaigns using customer data for personalization and engagement.
  • Establish and maintain integrations between Salesforce Marketing Cloud, Salesforce CRM, and other systems to ensure seamless data flow and real-time updates.
  • Ensure adherence to regulations such as GDPR and CCPA, focusing on preference centers and compliant data handling practices.
  • Diagnostics and resolves technical issues and optimizes platform efficiency.
  • Stays up-to-date on Salesforce Marketing Cloud enhancements, MarTech innovations, and industry trends to ensure continuous improvement.


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