Marketing and Branding Specialist

6 hours ago


Solna Municipality, Sweden Abbott Laboratories Full time
About Us

Abbott Laboratories is a global leader in healthcare, dedicated to creating innovative solutions that improve people's lives.

The Opportunity

We are seeking a talented Marketing Assistant to join our Diabetes Care Division team in Sweden. As a key member of our Nordic marketing team, you will be responsible for driving commercial growth and maximizing brand potential.

Key Responsibilities:
  • Coordinate and implement the commercial plan using all elements of the marketing mix.
  • Ensure branding consistency across all marketing materials.
  • Create, proofread, and edit copy for various marketing channels.
  • Responsible for Veeva re-approvals.
  • Assist in implementing campaigns, including advertisement, new product launches, sponsorships, and events.
  • Liaise closely with support functions, including Regulatory, Customer Services, Sales, Market access, GSM, External Agencies, and EMEA Marketing.
  • Assist in digital projects, such as setting up websites in AEM and CRM systems.
  • Follow-up, evaluate, and monitor campaign performance by analyzing key metrics and creating comprehensive reports.
Requirements

To be successful in this role, you will need:

  • Bachelor's degree in business administration, marketing, communications, or a related field.
  • 1-3 years of experience in marketing.
  • Operated in a tactical marketing or commercial role, preferably within the Pharmaceutical or Healthcare sector.
  • Strong organizational and project management skills, with attention to detail.
  • Excellent communication skills in English, with ability to do proofreading.
  • Preferred to be multi-lingual in Nordic languages, fluently in Swedish and another Nordic language.


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