Product Launch Coordinator

7 days ago

Umeå, Västerbotten, Sweden BRP Full time

About BRP

We are a dynamic organization that requires a highly motivated individual to fill the role of Product Launch Coordinator. This position involves driving the go-to-market strategy for our products in Sweden, ensuring seamless execution of annual engagement plans to support local strategies and meet sales/profit goals for Lynx & Ski-Doo and Sea-Doo.

The successful candidate will have a solid understanding of product launches, a customer-centric mindset, and excellent communication skills. Key responsibilities include:

  • Leading tactical initiatives from the marketing plan (50%): develop and execute annual engagement plans to support local strategies and meet sales/profit goals, collaborate with dealers to enhance consumer experience and drive retail effectiveness.
  • Gathering market trends and insights, and key quantitative and qualitative competitive information (20%).

To excel in this role, you should have:

  • Bachelor's degree in Marketing, Business Administration or similar.
  • Around 5 years of experience in Marketing.
  • Knowledge of digital marketing is a plus.
  • Affinity with the powersport/motorcycle/automotive industries preferred.
  • Fluent in Swedish and English is a must; other language skills are a plus.
  • Business Acumen: align marketing strategy with field operations, understanding dealership realities.
  • Go-Getter Attitude: pragmatic, efficient, results-driven, and accountable.
  • Collaborative Spirit: inclusive, empathetic communicator, eager to build strong dealer partnerships.
  • Matrix Environment: skilled at cross-functional collaboration in a matrix structure.

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