Global Social Media Lead

5 days ago


Uppsala, Uppsala, Sweden TN Sweden Full time
Job Overview:

Digital Marketing Specialist

We are seeking a skilled digital marketing specialist to lead our global social media efforts. The ideal candidate will develop and execute a comprehensive social media strategy, driving engagement and conversion across various platforms.

This role reports to the Director of Digital Strategy and is part of the Global Downstream Marketing organization.

Responsibilities:
  • Develop and Execute Social Media Strategy: Determine the most effective channels, messages, and customer segments to achieve business objectives.
  • Measure and Optimize Performance: Track key metrics and adjust strategies to maximize ROI.
  • Manage Ad Campaigns: Collaborate with regional teams to implement, track, and enhance ad campaigns and content creation.
  • Stay Current on Industry Trends: Stay up-to-date on the latest social media trends and best practices, providing regular updates to relevant stakeholders.
  • Provide Data-Driven Insights: Deliver actionable recommendations to optimize social media performance.


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