Influencer Marketing Specialist

3 days ago

Stockholm, Stockholm, Sweden EkonomiLogistik - Stockholm Full time
About the Company

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions.

We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

Our company culture is built on inclusivity, collaboration, and a passion for fashion. We strive to create a workplace where everyone feels valued, respected, and empowered to grow.

Job Overview

We are seeking a talented and experienced Influencer Marketing Specialist to join our H&M Marketing team.

About the Role

This is a fantastic opportunity for a creative and strategic thinker to develop and execute global influencer marketing campaigns that drive business results and brand awareness.

The ideal candidate will have a deep understanding of social media platforms, particularly TikTok and Instagram Reels, and be able to build strong relationships with influencers and creator networks.

The successful candidate will work closely with our global and local teams to align strategies and ensure smooth execution of campaigns.

Key Responsibilities:

  • Develop and execute global influencer marketing campaigns that meet business objectives and brand standards.
  • Collaborate with global and local teams to align strategies and ensure smooth campaign execution.
  • Build and maintain strong relationships with influencers and creator networks.
  • Track and report on campaign performance metrics and provide insights to inform optimization and strategy development.
Requirements

To succeed in this role, you will need:

  • Proven experience in influencer marketing, with a focus on content for social platforms, particularly short-form content (TikTok, Instagram Reels).
  • Deep understanding of the creator landscape and ability to build relationships with influencers and creator networks.
  • Passion for understanding and connecting with the audience/customer to create engaging activations.
  • Creative thinking with a strong strategic mindset, capable of supporting pitches at both the creative and strategic level.
  • Familiarity with social media analytics tools and ability to interpret performance data to inform optimizations.
  • Dynamic and adaptable, with the ability to think outside the box and come up with innovative solutions.
What We Offer

As a valued member of our team, you will enjoy:

  • Competitive compensation and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and inclusive work environment.
  • A chance to work with a leading fashion brand and contribute to its success.

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