Marketing Research Expert

3 days ago


Stockholm, Stockholm, Sweden Rovio Full time

Rovio, a member of the SEGA family and renowned for its iconic IP Angry Birds, is seeking a Senior Marketing Researcher to join its UX research team in Stockholm.

This role involves leveraging expertise in user research and player psychology to help stakeholders understand their audience and develop impactful marketing content and creatives for user acquisition.

The ideal candidate will work on the flagship title Angry Birds 2, collaborating closely with various departments, including user acquisition, advertising creative, analytics, product marketing, and game teams.

The researcher will drive a player-first mindset by championing the user and providing insights to stakeholders through workshops, presentations, and reports.

Rovio operates a hybrid model, requiring in-person attendance at least two days a week. Relocation support is available for those not based in Stockholm.

Main Responsibilities:
  • Conduct research that informs creative direction and marketing strategies
  • Identify psychological and cognitive levers influencing mobile marketing campaign effectiveness
  • Evaluate and recommend new research techniques, technologies, methodologies, and process improvements
  • Influence and provide recommendations to creative, game, and management teams
  • Deliver actionable insights to product and marketing teams based on findings


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