
Marketing Automation Strategist
8 hours ago
Mentimeter is an innovative engagement tool that revolutionizes the way people interact with presentations. Our mission is to turn passive meetings, airless classrooms, and drawn-out trainings into valuable and memorable moments. We believe that collaboration is key to achieving exceptional results and that successful leaders embody a curious and collaborative mindset.
Role Overview:The Marketing Automation Manager will design and execute marketing automation strategies aimed at nurturing high-value accounts, driving usage, adoption, and expansion. This role requires strong collaboration with cross-functional teams to create automated communication programs aligned with enterprise strategy.
Responsibilities:- Develop personalized campaigns and communication programs focusing on email, in-app messaging, and other channels to engage and convert enterprise accounts.
- Collaborate with marketing, sales, and product teams to ensure consistent, personalized communication strategies across the user and customer journey.
- Lead activation leveraging user behavior data to identify high-value touchpoints and create tailored engagement communications to drive customer journey conversions.
- Optimize and experiment using A/B testing and data analysis to refine workflows, improve engagement, and increase conversions within enterprise accounts.
This role reports to our Lifecycle Marketing Manager.
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