Brand Communication Specialist

2 days ago


Stockholm, Stockholm, Sweden Swedish Match Full time
Our Company Overview
Swedish Match is a global leader in the industry, with a rich history spanning over 200 years. As an affiliate of PMI, we're committed to delivering a smoke-free future. We're proud to have a diverse team of talented individuals who share our passion for innovation and progress.

We're looking for a Junior Brand Manager Content and Communication to join our marketing department. This is a unique opportunity to contribute to our company's mission and make a meaningful impact on our business.

The Role
In this position, you'll support, develop, and deploy brand communication campaigns and initiatives that enhance brand image, visibility, tone of voice, resonate with consumers, drive brand funnel and equity as well as category/portfolio targets. You'll work closely with our marketing team to identify business opportunities and develop comprehensive brand communication plans to realize our strategy.

Your Key Responsibilities
  1. Conduct market/category research and analysis to identify local trends, consumer journey behavior, needs and preferences, and competitive landscape to define business opportunities/business issues.
  2. Support the development of the Nordic Brand Communication Strategy, ensuring the analysis of the current situation and identifying opportunities for growth. Coordinate, align, co-develop with relevant markets within the cluster to secure integration in the market's deployment strategies, following trade processes and market regulatory framework; subsequently prepare comprehensive brand communication plans to realize the strategy.
  3. Contribute by developing and driving performance marketing strategies to drive user acquisition and conversion across various direct and indirect digital channels.
  4. Drive development of the Nordic-specific communication toolboxes (concept, visual, content, channel assets), in cooperation with relevant stakeholders and agencies.
  5. Develop, plan, and deliver integrated omnichannel communication campaign toolboxes for assigned projects and initiatives. Collaborate with cross-functional teams and channel owners to ensure relevancy and content to improve performance.
  6. Ensure that all brand programs and activities are in full compliance with local market regulations, the PMI Marketing code and business conduct policies and practices.

About You
We're looking for a highly skilled and motivated individual who possesses the following qualities:

Key Requirements
  1. Minimum 4 years in Marketing, preferably in FMCG in an international environment.
  2. University degree in marketing, business economics or other relevant field.
  3. Documented experience of having successfully worked with brand communication, advertising, or related roles, preferably within the FMCG industry.
  4. Very good strategic height and analytical ability but can work with details when required.
  5. Project management skills; structured and self-driven working style.
  6. Strong communication, presentation, and storytelling skills in English is required. Knowledge of Swedish would be an advantage.
  7. Understanding and experience of marketing in legally restricted markets is of advantage.


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