Brand Expression Manager

2 weeks ago


Stockholm, Stockholm, Sweden H&M Group Full time

As a Brand Expression Manager at H&M Group, you will play a vital role in shaping the creative expression of our brand on social channels. This role requires a strong sense of fashion, cultural relevance, and platform expertise to translate brand strategy into engaging, social-first content that resonates with diverse audiences.

You will be responsible for leading concept development and creative delivery, ensuring the brand's social content is innovative, on-trend, and audience-centric. This includes overseeing and coaching social creatives, ensuring all produced content aligns with the brand's identity, campaign guidelines, and broader strategy.

Main Responsibilities
  • Develop and execute innovative social media content strategies that drive brand awareness and engagement.
  • Lead concept development and creative delivery to ensure the brand's social content stays ahead of the curve.
  • Monitor and analyze social media trends, platform updates, and audience behaviors to ensure the brand remains competitive and culturally relevant.
  • Supervise the creation of high-quality social content, ensuring efficient execution while maintaining brand standards.

We're looking for someone with:

  • 6+ years experience in social media and creative production, with a focus on conceptual development across social channels.
  • A strong sense of fashion with an eye for how to create highly inspiring and relevant fashion content.
  • Proven ability to lead a creative team to balance brand, business & channel requirements.
  • Skilled in interpreting social insights and metrics, driving data-informed creative decisions.

Key Performance Metrics:

  • Audience engagement, reach, and growth across social platforms.
  • Creative alignment with brand identity and business objectives.
  • Culturally relevant and inspiring content that drives brand consideration.
  • Incorporation of trends and insights into social strategy and execution.


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