Brand Expression Manager
2 weeks ago
As a Brand Expression Manager at H&M Group, you will play a vital role in shaping the creative expression of our brand on social channels. This role requires a strong sense of fashion, cultural relevance, and platform expertise to translate brand strategy into engaging, social-first content that resonates with diverse audiences.
You will be responsible for leading concept development and creative delivery, ensuring the brand's social content is innovative, on-trend, and audience-centric. This includes overseeing and coaching social creatives, ensuring all produced content aligns with the brand's identity, campaign guidelines, and broader strategy.
Main Responsibilities- Develop and execute innovative social media content strategies that drive brand awareness and engagement.
- Lead concept development and creative delivery to ensure the brand's social content stays ahead of the curve.
- Monitor and analyze social media trends, platform updates, and audience behaviors to ensure the brand remains competitive and culturally relevant.
- Supervise the creation of high-quality social content, ensuring efficient execution while maintaining brand standards.
We're looking for someone with:
- 6+ years experience in social media and creative production, with a focus on conceptual development across social channels.
- A strong sense of fashion with an eye for how to create highly inspiring and relevant fashion content.
- Proven ability to lead a creative team to balance brand, business & channel requirements.
- Skilled in interpreting social insights and metrics, driving data-informed creative decisions.
Key Performance Metrics:
- Audience engagement, reach, and growth across social platforms.
- Creative alignment with brand identity and business objectives.
- Culturally relevant and inspiring content that drives brand consideration.
- Incorporation of trends and insights into social strategy and execution.
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brand manager
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Brand Manager
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