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Embedded Marketing Strategist
5 days ago
About the Company:
I.A.R. Systems AB is a global leader in embedded software solutions, and we are looking for a Product Marketing Manager to help us communicate our value proposition effectively.
Key Responsibilities:
- Create engaging marketing content that translates complex technical concepts into clear messaging
- Write and refine various marketing materials, including blog posts, white papers, webinar scripts, and sales enablement content
- Craft content that amplifies our portfolio, drives engagement, supports campaigns, and generates leads within key industries
- Influence and motivate cross-functional teams to engage in activities that create impactful assets for embedded software engineering audiences and non-technical stakeholders
Requirements:
- 3+ years of experience in B2B marketing, ideally in software, embedded systems, or a technical industry
- Good understanding of how embedded systems function at a system level and can effectively combine that knowledge with marketing expertise
- Excellent written and verbal communication skills in English, with the ability to translate technical concepts into compelling marketing messages
- Experience in digital content creation, including campaign messaging, blog posts, white papers, and webinar scripts
- Ability to tailor messaging for different personas and adjust marketing materials accordingly
- Cross-functional collaboration skills and ability to navigate in a global setting
- Understanding of marketing automation tools (e.g., HubSpot) and CRM systems
- Proven ability to analyze marketing data and optimize campaigns based on insights
- Comfortable presenting and engaging in digital events, such as webinars
Nice to Have:
- Understanding of search engine optimization (SEO) strategies
- Experience with CMS and CRM tools like HubSpot and Salesforce
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