Embedded Marketing Strategist

5 days ago


Uppsala, Uppsala, Sweden I.A.R. Systems AB Full time

About the Company:

I.A.R. Systems AB is a global leader in embedded software solutions, and we are looking for a Product Marketing Manager to help us communicate our value proposition effectively.

Key Responsibilities:

  • Create engaging marketing content that translates complex technical concepts into clear messaging
  • Write and refine various marketing materials, including blog posts, white papers, webinar scripts, and sales enablement content
  • Craft content that amplifies our portfolio, drives engagement, supports campaigns, and generates leads within key industries
  • Influence and motivate cross-functional teams to engage in activities that create impactful assets for embedded software engineering audiences and non-technical stakeholders

Requirements:

  • 3+ years of experience in B2B marketing, ideally in software, embedded systems, or a technical industry
  • Good understanding of how embedded systems function at a system level and can effectively combine that knowledge with marketing expertise
  • Excellent written and verbal communication skills in English, with the ability to translate technical concepts into compelling marketing messages
  • Experience in digital content creation, including campaign messaging, blog posts, white papers, and webinar scripts
  • Ability to tailor messaging for different personas and adjust marketing materials accordingly
  • Cross-functional collaboration skills and ability to navigate in a global setting
  • Understanding of marketing automation tools (e.g., HubSpot) and CRM systems
  • Proven ability to analyze marketing data and optimize campaigns based on insights
  • Comfortable presenting and engaging in digital events, such as webinars

Nice to Have:

  • Understanding of search engine optimization (SEO) strategies
  • Experience with CMS and CRM tools like HubSpot and Salesforce


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