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B2B Digital Strategist
7 hours ago
Key Responsibilities:
- Develop and implement a multi-channel paid digital marketing strategy to drive awareness, lead generation, and customer acquisition and retention.
- Collaborate on the creation and management of a paid digital marketing roadmap, ensuring alignment with cross-functional stakeholders and company goals.
- Manage and execute paid digital marketing campaigns, including paid search, paid social, display, video, and other programmatic advertising channels to ensure a high return on investment (ROI).
- Analyze data and trends to improve digital marketing effectiveness and efficiency.
- Provide insights and reports to cross-functional teams on key metrics and campaign performance.
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