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Digital Transformation Leader Salesforce Marketing Cloud
11 hours ago
Mölnlycke Health Care is a world-leading medtech company, renowned for its innovative solutions and commitment to improving patient outcomes. As a pioneer in its field since 1849, the company has established a strong presence in over 100 countries worldwide.
Sales
This role offers an exceptional opportunity to drive the development of Mölnlycke Health Care's marketing automation capabilities in Salesforce Marketing Cloud.
Key Responsibilities
- Platform Configuration: Customize Salesforce Marketing Cloud features (e.g., data extensions, subscriber lists, Journey Builder workflows, Advertising Studio) to meet business needs and optimise cross-channel marketing campaigns across the global organisation.
- User Management: Manage user accounts, roles, and permissions while providing training to ensure users can effectively leverage Marketing Cloud.
- Data Management: Oversee the import and synchronisation of customer data across platforms, ensuring proper handling of preferences and consent.
- Automation Development: Design and implement automated marketing campaigns, using customer data for personalisation and engagement.
- Integrations Management: Establish and maintain integrations between Salesforce Marketing Cloud, Salesforce CRM, and other systems to ensure seamless data flow and real-time updates.
- Compliance and Data Privacy: Ensure adherence to regulations such as GDPR and CCPA, focusing on preference centres and compliant data handling practices.
- Troubleshooting and Support: Diagnose and resolve technical issues and optimise platform efficiency.
- Continuous Improvement: Stay updated on Salesforce Marketing Cloud enhancements, MarTech innovations, and industry trends to ensure the platform's continuous improvement.
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