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Marketing Specialist Nordics- Dealer Marketing Nordics

2 months ago

Malmo, Skåne, Sweden BYD Europe Full time
About the Role

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the Nordic countries. The department creates and deploys comprehensive plans that resonate with the target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within Nordics.

As a key member within the marketing team, this role will be the interface between marketing, BYD Regional Sales Team and the dealer network.

Key Responsibilities
  • Provision of creative assets to support dealer marketing activities
  • Brand guidelines and communication of BYD National planning
  • Coordination of Dealer marketing plan sign-off and validation (in conjunction with regional sales manager & Marketing Manager)
  • Local events support and coordination
Key Objectives and Responsibilities
  • Creation and maintenance of creative assets for dealer network
  • Coordination of dealer marketing program
  • Template provisions and budget management
  • Support Regional Managers with marketing advice and guidance for dealers
  • Ensure effective communication of national marketing plans to dealer network
Key Results
  • Validation and management of quarterly marketing plans for each BYD Dealership
  • Deployment of local marketing plans in conjunction with dealers
  • Events per dealer
  • Leads generation and sales per dealer
Requirements
  • University Degree in Marketing, Sales, or commercial disciplines
  • Marketing experience and knowledge of a broad mix of marketing channels
  • Automotive experience preferred, but not mandatory
  • Excellent Microsoft Office skills
  • Customer-oriented mindset and excellent communication and interpersonal skills
  • Able to prioritize and work proactively with efficient time management skills
  • Resilient and open-minded, results-oriented with ability to work to deadlines
What We Offer
  • Performance and experience-based competitive remuneration
  • 25 days paid holidays
  • Department & company-wide teambuilding events
  • An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy