Media Buying Specialist

10 hours ago


Stockholm, Stockholm, Sweden Lyca Mobile Group Full time
Responsibilities:

The Media Buying Specialist will be responsible for identifying and leveraging new opportunities in paid media to enhance customer acquisition and brand visibility. This includes:

  • Developing and implementing paid media strategies across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, programmatic networks, affiliates) to align with business goals.
  • Collaborating with internal teams to develop compelling ad content and optimize landing pages to improve conversion rates.

Additional responsibilities include:

  • Managing the paid media budget, ensuring efficient allocation of resources and maximizing return on investment.
  • Providing clear direction, feedback, and expectations to agency partners, ensuring campaigns are executed effectively and within agreed-upon timelines.

Key skills and qualifications include:

  • Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
  • Proficient in analytics tools such as Google Analytics, Data Studio, and other performance reporting platforms.


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