Senior Marketing Manager

10 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products. This role plays a critical part in driving sales in the local market through effective marketing planning and analysis, localization, public relations management, dealer marketing supervision, and budget steering.

About the Role

You will be responsible for building the DENZA brand from scratch and driving sales in the region. This position requires strong collaboration ability and strategic thinking to develop and execute regional marketing strategies and annual plans for the brand.

Main Responsibilities
  • Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
  • Brand Promotion and Awareness: Collaborate with the European PR and Event team for all marketing activities execution in the region such as National Events, advertising, digital campaigns to enhance brand awareness and influence.
  • Public Relations: Maintain good relationships with press, media, agencies, and social influencers in relation to the PR Manager to ensure visibility and reputation of the brand and product stories and handle public relations issues promptly.
  • Dealer Marketing Management: Supervise Dealer Marketing Plans and executions and provide dealers with marketing support and guidance.
  • Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities. Conduct post-event analysis to understand the effectiveness of actions and feed this information into the marketing plan process.
  • Budget Management: Take responsibility for steering the marketing budget, ensuring the rational use of marketing funds and optimizing ROI.


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