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Director of Brand Development
5 hours ago
Saab seeks a skilled Brand and Marketing Leader to oversee the company's brand strategy and marketing efforts.
About the RoleThis senior leadership position requires a strategic thinker who can drive brand awareness, establish a center of excellence in brand and marketing, and develop comprehensive marketing strategies that align with Saab's business objectives.
Key Responsibilities:- Brand Strategy and Innovation: Develop and implement comprehensive brand strategies that align with Saab's business objectives, ensuring brand compliance across the company and innovating the brand core and expression.
- Brand Awareness: Build and promote Saab's international brand through strategic marketing campaigns, partnerships, and engagement with key stakeholders in defense and government sectors.
- Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies targeting NATO, EU, Sweden, and international markets to enhance brand visibility and reputation.
- Center of Excellence: Act as the center of excellence for brand & marketing within Saab, establishing best practices, providing guidance, and ensuring alignment across all markets, business areas, and units regarding marketing initiatives.
- Market Analysis: Collect market research and competitor analysis from the strategy and group business development departments to inform strategic decisions and identify new opportunities within the defense industry.
- Cross-Functional Collaboration: Work closely with the business areas, country heads, government affairs, group business development, and sales units to develop integrated marketing plans that make full use of the broad communication toolbox at hand, effectively supporting Saab's business objectives.
- Performance Measurement: Establish metrics to measure the success of marketing initiatives, analyze outcomes, and make data-driven recommendations for continuous improvement.
- Team Leadership: Lead and mentor a team of brand & marketing professionals, fostering a culture of creativity, innovation, and high performance.
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