Director of Mobile Marketing

10 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

**Role Summary:**

We are seeking an experienced and driven individual to fill the role of Head of User Acquisition (remote).

The successful candidate will oversee the development and implementation of UA strategies across G5's portfolio of casual games. This role requires a unique blend of technical and marketing expertise, as well as the ability to analyze complex data sets and make informed decisions.

The ideal candidate will have experience in managing large-scale campaigns, building high-performing teams, and fostering collaboration with other departments. They will also utilize their business acumen and strategic vision to optimize UA budgets and drive growth through innovation.

Main Responsibilities:

  • Develop and own the UA strategy and its implementation across G5's portfolio of casual games;
  • Lead several UA teams globally to achieve exceptional results and operational excellence;
  • Stay current with the latest trends and technologies in UA, incorporating cutting-edge approaches and tools into G5's strategy;
  • Collaborate with Creative, ASO, Analytical, and Engineering teams to deliver seamless performance and synergy;
  • Act as a subject matter expert in UA for the Product Teams;
  • Manage key UA partnerships to secure optimal outcomes and competitive advantages for G5;
  • Promote a growth-oriented, data-driven mindset among the UA teams while encouraging a positive and inclusive work environment.

Requirements and Qualifications:

  • Minimum 3-5 years of experience in UA, preferably in the mobile games industry, with expertise in multiple advertising platforms;
  • Strong technical foundation and/or deep understanding of automation, programmatic buying, analytics, and machine learning in UA;
  • Proven track record of growing revenue through UA and managing large-scale campaigns;
  • Success in building and leading high-performing teams in fast-paced environments;
  • Demonstrated success in creative testing at high velocity with excellent KPIs;
  • Ability to extract actionable insights from complex data sets;
  • A plus: experience with casual games and proficiency in programming languages like Python and SQL;
  • Essential: positive attitude, passion for games, and problem-solving skills.

Why Join Us?

We offer a dynamic work environment, opportunities for professional growth, and a chance to work alongside a talented group of professionals.

We are committed to fostering a culture of innovation, collaboration, and continuous learning.



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