Retention Marketing Program Director

6 hours ago


Danderyds Kommun, Sweden HVD Group Full time
Job Description

As a Retention Marketing Program Director at HVD Group, you will be responsible for developing and implementing multi-channel customer retention campaigns and programs to drive customer engagement, loyalty, and revenue growth.

This role involves taking full ownership of the commercial plan for our existing customers in Sweden, combining analytical skills with hands-on execution to achieve optimal results.

The ideal candidate will have a proven track record of success in developing and implementing customer retention strategies, with a strong focus on analytics and continuous improvement.

Key Responsibilities:
  1. Develop and Implement Customer Retention Strategies: Develop and implement customer retention strategies to increase user engagement and product adoption, and reduce churn.
  2. Manage Customer Communications: Manage regular customer communications about new features, product enhancements, and upsell opportunities.
  3. Monitor and Analyze Customer Metrics: Monitor and analyze customer metrics, such as retention rates, and initiate action plans where needed based on data.
  4. Produce Content for the Customer Journey: Produce content along the full customer journey to ensure a good experience, including product information materials, product update communication, on-demand webinars, etc.
  5. Deliver Effective Communications: Deliver product update and upsell opportunity communications effectively across relevant channels, such as newsletters, customer portals, or other digital touchpoints.
  6. Nurture Customer Advocates: Develop strategies to identify and nurture customer advocates, encouraging testimonials, case studies, and referrals.
  7. Collaborate with Sales Teams: Collaborate with sales teams to identify key accounts for deeper engagement and support.


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