Head of E-commerce Strategy

7 hours ago


Stockholm, Stockholm, Sweden EF Education First Gruppe Full time
Key Responsibilities:
  • Define and execute the e-commerce vision, product direction, and web marketing strategy.
  • Lead cross-functional teams to drive revenue growth, improve customer experience, and increase market share.
  • Develop and implement a comprehensive e-commerce plan.
  • Collaborate with the Marketing team to create engaging content and promotional campaigns.
  • Manage the digital user experience.
Requirements:
  • At least 7+ years' hands-on experience in direct B2C e-commerce/web marketing.
  • In-depth knowledge of online media acquisition, SEO, affiliate marketing, email, and social media strategies.
  • Prior experience with web content management systems (CMS) and personalization technology.
  • Working experience in web technologies, web programming languages, web page design/layout, and website performance measurement tools.
  • Strong analytical skills with proven ability to interpret data and draw conclusions.


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