Analytics Lead Specialist
1 day ago
About Us
At Twigeo, we're passionate about working with big ideas and precise data. We pride ourselves on our collaborative culture that values personal growth, constructive feedback, and knowledge sharing.
The Role
We're looking for a skilled Senior Growth Marketing Analyst with a keen interest in both the technical and strategic aspects of data. The successful candidate will have a proven track record of delivering impact through analytics and enjoy collaborating with cross-functional teams.
Responsibilities
Lead analytics initiatives for mobile app and web clients, aligning with key objectives and supporting strategy calls and growth meetings.Assess, refine, and advance comprehensive analytics setups across MMPs, publisher platforms, Google Tag Manager.Ensure data confidence by validating, debugging, and troubleshooting tracking across pixels, MMPs, and web analytics platforms.Requirements
- 3+ years of proven digital analytics experience (across app & web).
- Strong business acumen and the ability to convey analytical insights clearly to non-technical stakeholders.
- Hands-on experience with various app and web measurement and tracking tools, including MMPs (Adjust, Appsflyer, Singular), publisher tracking (Google Ads, Meta, TikTok, Snapchat), product analytics platforms (GA4, Mixpanel, Amplitude, RevenueCat), and Google Tag Manager (client-side or server-side GTM/CAPI), iOS14+/SKAN measurement.
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