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Digital Marketing Strategist
1 day ago
Key Responsibilities:
- Campaign Strategy and Execution:
- Develop multi-channel demand generation strategies to drive lead acquisition, conversions, and business growth.
- Design, plan, and execute campaigns across SEM, paid LinkedIn ads, and other channels.
Marketing Automation Expertise:
- Act as the super user of Marketing Cloud Account Engagement, ensuring seamless integration with Salesforce.
- Develop strategies for lead acquisition, segmentation, and nurturing to move leads through the sales funnel.
- Leverage automation workflows to optimize lead management, tracking, and reporting.
Paid Media Management:
- Develop and manage Search Engine Marketing (SEM) campaigns to maximize visibility and ROI including LinkedIn paid campaigns.
- Design and execute personalized, automated email campaigns, including segmentation and nurturing strategies to engage leads and boost conversions.
Collaboration and Efficiency:
- Work closely with the sales and marketing team to align on goals, ensure lead quality, and drive business outcomes.
- Streamline processes and improve workflows using marketing tools.
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