
Marketing Automation Expert
8 hours ago
In this role as a Marketing Automation Expert at Universum, you will leverage your expertise in marketing automation to optimize lead management, tracking, and reporting.
You will act as the super user of Marketing Cloud Account Engagement, ensuring seamless integration with Salesforce, and create strategies for lead acquisition, segmentation, and nurturing to move leads through the sales funnel.
Campaign Strategy and Execution:
- Develop and implement demand generation campaigns across multiple channels, including SEM and paid campaigns on LinkedIn, to drive lead acquisition and conversions.
- Scale campaigns effectively while monitoring performance and making data-driven optimizations.
Marketing Automation Expertise:
- Act as the super user of Marketing Cloud Account Engagement, ensuring seamless integration with Salesforce.
- Create strategies for lead acquisition, segmentation, and nurturing to move leads through the sales funnel.
- Leverage automation workflows to optimize lead management, tracking, and reporting.
Paid Media Management:
- Develop and manage Search Engine Marketing (SEM) campaigns to maximize visibility and ROI including LinkedIn paid campaigns.
- Design and execute personalized, automated email campaigns, including segmentation and nurturing strategies to engage leads and boost conversions.
Collaboration and Efficiency:
- Work closely with the sales and marketing team to align on goals, ensure lead quality, and drive business outcomes.
- Streamline processes and improve workflows using marketing tools.
Your Background:
- Experience in Demand Generation or B2B Marketing: Proven track record of at least 5 years managing demand generation campaigns, including SEM, paid LinkedIn campaigns, and multi-channel strategies focused on lead generation and conversions.
Qualifications:
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Current certifications in relevant platforms, such as Google Ads, LinkedIn Marketing Solutions, Marketing Cloud Account Engagement, or comparable tools like HubSpot, are essential to demonstrate expertise in demand generation and marketing automation.
- Proven experience in implementing, managing, and optimizing martech to enhance campaign efficiency and performance.
- Deep understanding of B2B buyer journeys, lead nurturing techniques, and account-based marketing strategies.
- Strong organizational and project management skills to handle multiple campaigns, deadlines, and cross-functional collaboration.
- Experience in a fast-paced or scale-up environment, managing multiple priorities and adapting to change seamlessly.
What We Offer:
- A wellness grant of 3000 SEK annually
- A central office location
- Flexible working hours and hybrid work culture
- A vibrant international culture with global reach
We strive to create a workplace that values diversity, equity, and inclusion.
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