Brand Development Manager

2 days ago


Stockholm, Stockholm, Sweden Avalanche Studios Full time

About the Role

The Brand Marketing Lead will play a critical role in managing brand and marketing strategy for The Hunter: Call of the Wild. This includes developing and overseeing the implementation of an annual live marketing strategy, managing forecasting, and ensuring a clear framework for measuring the value of activities.

Main Responsibilities:

  • Lead the marketing team and implement innovative strategies that create lasting impact and stimulate demand.
  • Act as chief liaison between the game leadership team and ensure they are equipped to achieve commercial success.
  • Advocate for a deep understanding of player needs in all marketing and product decisions.
  • Use player insights to assist development teams in designing games that meet player needs.
  • Support the creation of unique product positioning and selling points in collaboration with the game leadership team.
  • Work with the Insights team to deliver player and market data that informs product and marketing decisions.
  • Build the brand framework and platform for the franchise, maintaining consistent attributes, tone, and style.
  • Coordinate with game and marketing leads to align marketing strategies with company objectives.
  • Contribute to the strategic direction for the Call of the Wild franchise.

What We Offer

This role offers the opportunity to join a passionate team dedicated to creating immersive gaming experiences. With a focus on commercial growth and a commitment to innovation, you'll be able to make a significant impact and develop your skills as a marketing leader.

Requirements and Qualifications

We're seeking an experienced marketing leader with a strong background in commercial growth and data analysis. You should have a passion for games and the ability to both mentor others and anticipate market trends. Excellent English communication skills are essential, as well as the ability to work in a hybrid office/home environment.



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