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Senior User Growth Specialist
10 hours ago
**Job Description:**
We are seeking a highly experienced and motivated individual to fill the role of Head of User Acquisition (remote).
The successful candidate will be responsible for developing and implementing UA strategies across G5's portfolio of casual games. This role requires a unique blend of technical and marketing expertise, as well as the ability to analyze complex data sets and make informed decisions.
The ideal candidate will have experience in managing large-scale campaigns, building high-performing teams, and fostering collaboration with other departments. They will also utilize their business acumen and strategic vision to optimize UA budgets and drive growth through innovation.
Key Responsibilities:
- Develop and own the UA strategy and its implementation across G5's portfolio of casual games;
- Manage several UA teams across the globe to deliver unparalleled results and operational excellence;
- Stay up-to-date with the latest trends and technologies in UA, incorporating cutting-edge approaches and tools into G5's strategy;
- Foster strong internal communications to deliver exceptional performance and synergy with the Creative, ASO, Analytical, and Engineering teams;
- Serve as a main point of contact and expert for the Product Teams in the field of UA;
- Manage relationships with all key UA partners to ensure the best outcomes and competitive advantages for G5;
- Cultivate a growth-oriented, data-driven mindset among the UA teams while inspiring a good-natured and friendly working environment.
Requirements:
- A minimum of 3-5 years of proven UA experience within the mobile games industry, with expertise in multiple advertising platforms;
- Technical background and/or deep understanding of automation, programmatic buying, analytics, and machine learning in UA;
- Verifiable track record of growing revenue through UA and managing large-scale campaigns;
- Success in building and leading high-performing teams in fast-paced environments;
- Demonstrated experience in creative testing at high velocity with excellent KPIs;
- Ability to extract actionable insights from complex data sets;
- A plus: experience with casual games and proficiency in programming languages like Python and SQL;
- Must-haves: positive attitude, passion for games, and problem-solving skills.
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