Digital Content Strategist

1 day ago

Skellefteå, Sweden Once Upon Publishing AB Full time
Job Description:

We are seeking a creative and results-driven Social Media Specialist to enhance our online presence across various platforms and global markets. This role involves developing engaging content, analyzing performance metrics, and driving marketing objectives.

The candidate will oversee the Social Community Manager, providing guidance to ensure cohesive brand communication and community engagement. Our goal is to develop and execute social media strategies aligned with business goals while analyzing audience behavior, competitors, and global trends to identify growth opportunities across markets. Maintaining a consistent brand voice across platforms is key.

Content creation includes producing and scheduling engaging posts, videos, and stories for platforms like Instagram, LinkedIn, TikTok, and Pinterest. Collaboration with designers and copywriters ensures unified messaging, with a focus on inclusivity and community building. Instagram plays a key role in fostering trust and curiosity among new customers, but other platforms such as Pinterest are just as important for potential growth.

Performance tracking is essential, using analytics to measure engagement, reach, CTR, and conversions. Collaboration with the Performance Marketing team optimizes paid social efforts, while staying updated on industry trends helps maximize digital presence. The role also involves working with internal teams such as Influencer Marketing and PR to strengthen brand impact.

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