B2B Marketing Automation Lead

8 hours ago


Stockholm, Stockholm, Sweden Mentimeter AB Full time

Mentimeter is an innovative company that believes in the power of collaboration. Our engagement tool helps people turn presentations into conversations, making meetings, classrooms, and trainings more engaging and productive. We're looking for a Marketing Automation Manager to join our Lifecycle Marketing team and help shape our strategy.

Responsibilities:
  • Design and execute marketing automation strategies aimed at nurturing high-value accounts, driving usage, adoption, and expansion.
  • Collaborate with cross-functional teams to create automated communication programs aligned with enterprise strategy, guiding enterprise accounts through the customer journey.
  • Develop personalized campaigns and communication programs focusing on email, in-app messaging, and other channels to engage and convert enterprise accounts.
  • Partner with marketing, sales, and product teams to ensure consistent, personalized communication strategies across the user and customer journey.
  • Optimize and experiment using A/B testing and data analysis to refine workflows, improve engagement, and increase conversions within enterprise accounts.


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