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Global Search Engine Marketing Specialist
2 weeks ago
Our International Team
We're a global team bringing together diverse minds from every corner of the world. Our headquarters is nestled in Stockholm, where we strike a balance between dedicated work and more relaxed activities. Every Friday, we fill the air with freshly popped popcorn, but our celebrations encompass everything from minor and major common accomplishments to cinnamon bun day.
Your Job Description
You will drive new paying users for our services via digital marketing channels. As a SEM Specialist, you'll be part of a diverse cross-functional team working alongside performance marketing specialists, designers, analysts, and colleagues across the organization.
Your Key Tasks
- Paid channel management: Day-to-day campaign monitoring and optimization on Google Ads, launching new channels like Bing Ads and Apple Ads.
- Ongoing experimentation: Testing ideas generation for ad copy, landing pages, visual creatives, audiences, and more. Documentation of experiments.
- Cross-channel synergy: Ensuring a good synergy between paid and organic search strategies.
- Analysis & reporting: Identifying improvement opportunities and presenting detailed reports with insights generation and suggested next steps based on respective channels' performance.
- Industry trends: Monitoring and timely responding with actions on new trends within digital marketing in tools and campaign tactics.
