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Market Research Strategist
11 hours ago
Rovio Sweden AB is part of the SEGA family and renowned for our flagship IP Angry Birds.
We are seeking a highly skilled Senior Marketing Researcher to join our UX research team in Stockholm. In this role, you will utilize your expertise in user research and player psychology to help stakeholders comprehend their audience and develop impactful marketing content and creatives for user acquisition.
You will have the opportunity to work on our flagship title, Angry Birds 2, and collaborate closely with various parts of the organization, including user acquisition, advertising creative, analytics, product marketing, and game teams. Utilizing a diverse toolbox of quantitative and qualitative methodologies, you will drive a player-first mindset by championing the user and serving as the voice of the player.
Our team works in a hybrid model and meets at the office at least two days a week. We offer relocation support for candidates not currently based in Stockholm.
In this role, you will have a significant impact and enjoy a fun work environment by:
- Conducting research that helps identify creative direction and marketing strategies that resonate with target audiences
- Identifying the psychological and cognitive levers that influence the effectiveness of our mobile marketing campaigns
- Investigating, evaluating, and recommending new research techniques, technologies, methodologies, and process improvements
- Influencing and providing recommendations to creative, game, and management teams, and delivering actionable insights to product and marketing teams based on your findings
- Advocating research findings to stakeholders through written reports and oral presentations, up to executive leadership
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