Nordic Marketing Manager Role

1 day ago


Stockholm, Stockholm, Sweden efficy - Stockholm Full time
Company Overview

Efficy is a leading European Customer Relationship Management (CRM) solution that provides businesses of all sizes with complete, flexible, and scalable software to enable their growth. Our platform includes products for marketing automation, sales, project management, customer service, and customer nurturing. With over 300,000 users from 63 countries using our tool, we are committed to contributing to the success of every company by helping them transform customer data into customer insight while simplifying the work of their employees.

Job Description

As Regional Marketing Manager for Efficy's Nordic markets, you will define and own your local marketing plan according to central guidelines, manage your local budget, and serve as the marketing contact for sales, SDR, channel, and customer experience teams. Your primary goal will be to drive new business in the Nordic region. You will work closely with colleagues from demand gen, product marketing, and sales enablement, brand & communications, design & production, and marketing operations. Reporting directly to the Chief Marketing Officer, you will have a dotted line to the Head of Nordic Sales.

Key Responsibilities
  • Develop a comprehensive Nordic Marketing strategy: Identify and segment the target audience in the Nordic regions, develop effective marketing campaigns that engage with them.
  • Establish and maintain the company's brand image and reputation in the Nordics, ensuring consistency across all marketing channels.
  • Collaborate with the SDR and sales teams to drive sales pipeline and revenue through regional marketing activities using on and offline channels for different business segments.
  • Oversee the planning and execution of a multitude of marketing programs using the right mix of digital marketing, inbound and outbound marketing activities, e.g., content marketing, local events.
  • Assess marketing activities utilizing the Central MKT KPI dashboard and track, measure, report, and improve ROI on a continuous basis.
  • Utilize data-driven insights to inform marketing decisions.


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