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The Marketing Specialist will be responsible for managing a set of 3DS authorized Value Added Resellers (VARs) based in the Nordics and Baltics. This role involves defining, developing, executing, and measuring pipeline generating marketing programs for the CRE Channel and VARs in Northern Europe.
Responsibilities- Manage post-campaign reporting and communicate results to internal and external stakeholders.
- Develop and maintain strong relationships with VARs teams, including marketing, sales, technical, and senior management.
- Create and execute marketing campaigns that integrate offline and online direct marketing strategies, leveraging digital advertising, account-based marketing, competitive displacement strategies, tradeshows, and events.
- Analyze campaign performance and provide recommendations for improvement.
- Bachelor's degree in Marketing, Communication, or Business Management.
- Proven experience in marketing or marketing communications, preferably in tech-related companies managing resellers and/or partners.
- Experience in program planning, execution, and marketing analytics to generate key observations.
- Strong analytical and project management skills with ability to challenge existing assumptions and experiment with innovative strategies.
- A collaborative international work environment.
- Flexible working hours with hybrid working model and comprehensive benefits package.
- Opportunities for professional growth and skill development.