
Product Communication Strategist | IKEA Marketing
3 days ago
About the Role
The successful candidate will be responsible for planning and leading the global Range & Product communication content assignment portfolio in terms of quality, time, and costs within the assigned Range Area.
Key Responsibilities:
- Lead the periodical planning of product communication and information content to secure content planning alignment between Range and Product Communication.
- Develop and implement effective communication strategies to capture and reflect communication needs in relevant content formats and solutions.
- Evaluate communication needs from different range areas to identify similarities, dependencies, and impact the total delivery and scope.
- Collaborate with cross-functional teams to ensure a coherent customer experience.
- Assign leadership of approved unplanned and planned on-request projects within product communication.
- Contribute to the continuous development of the product communication assignment by identifying and capturing opportunities for content and capability development.
Requirements
Extensive experience from working with product communication in IKEA, with in-depth knowledge and understanding of product communication frameworks, tools, infrastructures, ways of working, and guidelines.
Expertise in product communication analysis methodology and understanding of its relation to the product development processes.
Knowledge about today's omnichannel landscape, the customer journey, and how customers consume and experience communication content.
Strong written, visual, and spoken communication skills, as well as fluency in English.
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