Director of Consumer Growth

8 hours ago


Stockholm, Stockholm, Sweden EF Education First Gruppe Full time
About EF Education First

EF Education First Gruppe is a global leader in international education and cultural exchange. Our mission is to open the world through education, empowering millions of people to explore new cultures, learn new languages, and gain new perspectives.

Job Description:

The Director of Consumer Growth will be responsible for defining and executing our e-commerce vision, product direction, and web marketing strategy. This individual will lead cross-functional teams to drive revenue growth, improve customer experience, and increase market share.

  • Develop and implement a comprehensive e-commerce plan to drive revenue growth and improve customer experience.
  • Collaborate with the Marketing team to create engaging content and promotional campaigns.
  • Manage the digital user experience, including site navigation, content development, and checkout funnel optimization.
  • Develop and maintain a comprehensive on-site and off-site merchandising plan.
  • Design and optimize the customer journey to improve customer lifetime value.
  • Develop and analyze comprehensive reporting to measure success and identify areas for improvement.
  • Partner with the Product and Analytics teams to refine event tracking and identify customer segmentation opportunities.


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