
Executive Marketing Leader
11 hours ago
FwB Agency, a leading creative agency, seeks a highly skilled marketing professional to lead our marketing efforts. As the Head of Marketing, you will be responsible for developing and executing marketing strategies that drive business results.
The ideal candidate will have a strong background in media planning and execution, as well as experience in managing cross-functional teams to develop and execute marketing campaigns.
Key Responsibilities:
Marketing Strategy Development
- Develop comprehensive marketing strategies that align with client objectives, KPIs, and industry trends.
Media Planning and Buying
- Develop and execute media plans that integrate paid, earned, and owned media to amplify campaign reach and effectiveness.
- Collaborate with media partners and vendors to negotiate placements, rates, and value-added opportunities.
Client Relationship Management
- Act as the primary marketing advisor for clients, building and nurturing strong relationships.
- Presentation of marketing plans that are clear, persuasive, and aligned with client expectations.
- Proactive communication of campaign progress, results, and recommendations.
Performance Metrics and Reporting
- Ownership and analysis of performance metrics, with regular reporting to clients to identify opportunities for growth and optimization.
Trendspotting and Industry Expertise
- Stay up-to-date with industry trends, social media updates, and best practices to maintain a competitive edge.
Requirements:
- 6+ years of experience in marketing, preferably within a digital or creative agency.
- Media expertise: proven track record in media planning, buying, and optimization across platforms.
- Skills: strong project management, organizational, and communication skills, proficiency in marketing, media, and analytics tools.
- Client-centric mindset: demonstrated ability to build and maintain client relationships.
- Analytical approach: data-driven, with the ability to translate analytics into actionable insights and measurable recommendations.
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