Online Presence Expert
2 days ago
The Online Presence Expert at Ängsgärdet is responsible for managing and enhancing our online presence with expertise in web development, maintenance, and user experience.
Main Responsibilities:
- Work with digital communications colleagues to enhance the online presence and improve user experience across digital channels in line with business goals.
- Develop and implement UX strategies for websites, social media channels, and online applications.
- Develop growth strategies with stakeholders to optimize web presence, drive traffic, and enhance customer experience (CX).
- Create and manage web pages based on content from marketing communications, ensuring SEO and SEM strategies are effectively coordinated with stakeholders.
- Analyze website performance using analytics tools (e.g., Google Analytics) and provide regular reports for management and stakeholders.
- Identify and resolve performance issues, ensuring smooth functionality of digital channels and applications.
- Collaborate with teams working on social media, marketing automation, and lead generation to ensure web strategies align with omnichannel and customer-centric principles.
- Ensure compliance with ABB web and branding guidelines, review website content, and provide actionable feedback to content owners.
- Proven experience in project management with expertise in web-based solutions, technology, and emerging media.
- Strong communication skills - written, verbal, and presentational.
- Knowledge of SEO/SEM, including campaign management and optimization.
- Familiarity with CMS platforms (e.g., Adobe Experience Manager, Sitefinity) and web development languages.
- Analytical skills with experience using tools like Google Analytics and social media insights.
- Ability to drive change in internal processes and collaborate effectively with diverse teams.
- Basics knowledge of image editing tools like Adobe Photoshop.
- Degree in marketing or a related field, plus 5 years' experience managing digital channels.
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