Online Presence Expert

2 days ago


Västerås, Västmanland, Sweden Ängsgärdet Full time

The Online Presence Expert at Ängsgärdet is responsible for managing and enhancing our online presence with expertise in web development, maintenance, and user experience.

Main Responsibilities:

  1. Work with digital communications colleagues to enhance the online presence and improve user experience across digital channels in line with business goals.
  2. Develop and implement UX strategies for websites, social media channels, and online applications.
  3. Develop growth strategies with stakeholders to optimize web presence, drive traffic, and enhance customer experience (CX).
  4. Create and manage web pages based on content from marketing communications, ensuring SEO and SEM strategies are effectively coordinated with stakeholders.
  5. Analyze website performance using analytics tools (e.g., Google Analytics) and provide regular reports for management and stakeholders.
  6. Identify and resolve performance issues, ensuring smooth functionality of digital channels and applications.
  7. Collaborate with teams working on social media, marketing automation, and lead generation to ensure web strategies align with omnichannel and customer-centric principles.
  8. Ensure compliance with ABB web and branding guidelines, review website content, and provide actionable feedback to content owners.
Requirements
  • Proven experience in project management with expertise in web-based solutions, technology, and emerging media.
  • Strong communication skills - written, verbal, and presentational.
  • Knowledge of SEO/SEM, including campaign management and optimization.
  • Familiarity with CMS platforms (e.g., Adobe Experience Manager, Sitefinity) and web development languages.
  • Analytical skills with experience using tools like Google Analytics and social media insights.
  • Ability to drive change in internal processes and collaborate effectively with diverse teams.
  • Basics knowledge of image editing tools like Adobe Photoshop.
  • Degree in marketing or a related field, plus 5 years' experience managing digital channels.


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