Digital Transformation Leader

11 hours ago


Stockholm, Stockholm, Sweden Scandic Hotels Group Full time
Scandic Hotels Group is at the forefront of digital transformation, driving innovation and excellence in customer engagement. As our MarTech Innovation Manager, you will play a key role in enhancing our CRM systems and Loyalty program.

You will collaborate with cross-functional teams to drive customer engagement, improve loyalty initiatives, and enhance guest satisfaction. Your primary mission will be to lead and mentor team members, manage technical platforms, and ensure efficient resource allocation and prioritization.

Main Responsibilities:
  • Develop and manage all platforms related to CRM, Loyalty, and Marketing communication to ensure a stable and efficient solution.
  • Establish and oversee an efficient organization structure to manage these platforms effectively.
  • Lead and mentor team members, promoting collaboration and engagement.
  • Work closely with business stakeholders to define requirements.
  • Ensure data accuracy, system performance, and compliance with privacy regulations.
  • Facilitate data accessibility across platforms and ensure continuous management of customer data.
  • Provide architectural and design directions related to CRM, Loyalty, and Marketing technologies.

Requirements:
  • Strong background in MarTech, including e-mail and performance marketing communication.
  • Proficiency in one or several CRM systems, preferably Salesforce Marketing Cloud, Adobe, and/or Microsoft Dynamics CRM.
  • Previous experience leading a team.
  • Strong technical capabilities and strategic thinking.
  • Experience working with continuous delivery methodologies.
  • Ability to effectively collaborate with business stakeholders.
  • Strong process and data competence with an understanding of business value.
  • Experience in retail and/or Hospitality is considered advantageous.
  • Excellent communication skills in both Swedish and English.


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